- To create moments that last a lifetime.
- To encourage shared cultural experiences between travelers and Filipinos.
- To show the world the underlying nature of hospitality, friendliness, positivity, present in all Philippines households. To show the world the Filipno spirit.
- To allow travelers a platform to invest in small local communities as they travel.
- For tourism dollars to trickle into smaller communities.
- To make the world a better place, to appreciate that travel helps us respect other cultures, to recognize that two cultures laughing together is a beautiful thing.
- For each traveler coming the country to have the experience of staying in a Filipino home because meeting locals is the beauty of the Philippines.